Press
In our words.
One line
The feeding program you can see through.
Fifty words
TheClearCup is a feeding program you can see through. One dollar fills a real cup of nutrition for a child, poured by a smart machine, and every cup is traceable: which machine, which community, which day. No promises. Receipts. Until every cup is full.
One hundred words
TheClearCup is a feeding program built on proof. One dollar fills one cup: real nutrition, poured by a smart machine into a child's hands, built for children anywhere. Every cup is traceable end to end: donors can follow their dollar to the machine that poured it, the community it serves, and the day it happened, on a record anyone can verify independently. No guilt, no promises, no fine print. The machines are built and operated with Millhouse, TheClearCup's infrastructure partner. The goal is as simple as the cup: until every cup is full.
Who speaks when
Mission stories are TheClearCup. Technology and infrastructure stories are Millhouse. The two never share a surface.
| Surface | Who |
|---|---|
| The program, the cup, receipts, story pages, campaigns, social | TheClearCup |
| Hardware, deployment proposals, government agreements, service contracts | Millhouse; TheClearCup appears as the program the machines serve |
| The machine, as anyone sees it | TheClearCup only |
| Press | Mission stories: TheClearCup. Technology and infrastructure: Millhouse. |
The name
Written TheClearCup, one word, everywhere. The wordmark and the handles are lowercase: theclearcup. The object a child drinks from is a clear cup, lowercase. TheClearCup fills clear cups.
Lockups
Exact outlines. The tagline appears only with the logo and never with a button. Do not redraw, recolour outside the palette, or place a second mark beside it.
Colour
Clear Teal #0E6E72. Deep Teal #0A5356. Water Tint #BFE5E2. Charcoal-Teal #141F20. Canvas #F6F9F9. Ink #141B1B. One fill colour, everywhere; the tints are depths of the same water.
Contact
Press enquiries reach the founders directly until the entity is registered; the address follows here.